In this brief article, we are going to explain the importance of digital marketing particularly during this dire situation of the Covid-19 pandemic. Companies of many shapes and sizes are struggling to keep themselves buoyant due to uncertainties and risks. The pandemic has triggered an unprecedented demand for digital business technology solutions. For instance, the e-commerce market recently gained traction and has grown to become an immense part of our personal lives because of the social distancing and lockdown regulations introduced to control the spread of the corona virus.
Below are useful digital marketing tips:
- Align technology and strategy
- Create a website
- Create social media profiles
- Post your products on our free classifieds and provide your website link https://www.ourmarketplace.co.za/post-an-ad
- Link your website with search engines analytics https://analytics.google.com/analytics
- Verify your business on Google maps and listings https://business.google.com
- Drive your website traffic via paid search engine CPC or social media ads
- Build your audience
- Introduce free email newsletters via https://login.mailchimp.com/login/post
- Monitor your adverts and optimise your budget
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